Indah Raya, Permata; Wahab, Zakaria; Muchsin Saggaf, Shihab; Hanafi, Agustina
(Миколаївський національний аграрний університет, 2019)
The purpose of this study is to determine the moderating effect of consumer-based brand equity
and income moderation on endorsers’ credibility with buying interest. Respondents in this study were internet users who had ...