https://dspace.mnau.edu.ua/jspui/handle/123456789/25007 2026-09-12T10:48:43Z 2026-09-12T10:48:43Z Шебаніна, Олена В’ячеславівна Shebanina, Elena Ключник, Альона Володимирівна Klyuchnik, Alena Кузьома, Віталій Вікторович Kuz'oma, Vitaliy https://dspace.mnau.edu.ua/jspui/handle/123456789/26665 2026-08-17T06:07:01Z 2026-01-01T00:00:00Z

Назва: The Impact of the European Model of Agricultural Land Use on the Sustainable Development of Communities in Ukraine Автори: Шебаніна, Олена В’ячеславівна; Shebanina, Elena; Ключник, Альона Володимирівна; Klyuchnik, Alena; Кузьома, Віталій Вікторович; Kuz'oma, Vitaliy Короткий огляд (реферат): The aim of the research was to determine the possibilities for adapting European land-use practices to Ukrainian institutional, economic, and social conditions to ensure effective land resource management and enhance the resilience of rural communities. The empirical base encompassed 24 territorial communities of Ukraine from 2022 to 2024, with comparative data drawn from Poland, Slovakia, and Romania. Official statistics, land cadastre data, satellite imagery, and field measurements were utilised, allowing for a comprehensive assessment of land productivity, degradation scale, and recovery rates. The obtained results indicated that the average land productivity index in Ukrainian communities in 2023 was 0.47, which is 10.6% lower than in 2021 (taken as the baseline pre-war level – 0.53), and lagged behind Central European indicators (0.55). Grain crop yields in western regions of Ukraine reached 4.8 t/ha, while in southern regions they were only 3.6 t/ha. The share of degraded agricultural land averaged 17.2%, exceeding 21% in southern communities, whereas in EU countries this indicator did not exceed 11%. In 2024, Ukrainian communities restored 72.3% of their arable land structure compared to the 2021 level, while in Central Europe this figure reached 11.4%. It was established that the differences were explained not only by climatic conditions but also by disparities in access to financial resources: the level of support in Ukraine amounted to 78 euros/ha, while in Poland, Slovakia, and Romania it exceeded 220-240 euros/ha, i.e., was three times lower. The research results can be used by state authorities, local communities, and international donors to develop strategies for the restoration of agricultural territories, adapt European land management approaches, and formulate effective mechanisms for financing sustainable development. Опис: Повний текст статті доступний з сайту видавця за посиланням: https://effl.lexxion.eu/article/EFFL/2026/3/8

2026-01-01T00:00:00Z Гарбар, Галина Анатоліївна Harbar, Halina Банєва, Ірина Олексіївна Baneva, Irina Іваненко, Тетяна Яківна Ivanenko, Tetyana Кушнірук, Віктор Степанович Kushniruk, Viktor Павлюк, Світлана Іванівна Pavliuk, Svitlana https://dspace.mnau.edu.ua/jspui/handle/123456789/26647 2026-07-14T07:12:14Z 2026-01-01T00:00:00Z

Назва: Sustainable Development Management of Regional Hospitality Industry: Synergy of Economic Policy and Local Strategies Автори: Гарбар, Галина Анатоліївна; Harbar, Halina; Банєва, Ірина Олексіївна; Baneva, Irina; Іваненко, Тетяна Яківна; Ivanenko, Tetyana; Кушнірук, Віктор Степанович; Kushniruk, Viktor; Павлюк, Світлана Іванівна; Pavliuk, Svitlana Короткий огляд (реферат): The aim of the study was to identify the patterns of interrelation between economic policy, local development strategies of tourism and the hotel industry of the Southern region of Ukraine, in particular Odesa and Mykolaiv regions, in the context of ensuring sustainable development and increasing the competitiveness of the hospitality industry. The methodology was based on a combination of analysis of official statistical data, macroeconomic indicators, and practical case studies of tourism enterprises' operations. As a result of the study, a number of quantitative indicators were obtained that reflect the dynamics of the hospitality sector in 2020-2024. Thus, the number of hotel visitors in Mykolaiv region decreased from 42.1 thousand people in 2020 to 15.4 thousand in 2022; however, in 2024 the indicator recovered to 28.7 thousand, indicating a gradual recovery of tourist flows. At the same time, the revenues of the hotel and restaurant sector in the region fell by more than 40% in 2020-2022, and tax revenues decreased from UAH 18.2 million in 2020 to UAH 7.6 million in 2022, with a subsequent partial recovery to UAH 12.4 million in 2024. A more stable dynamic was recorded for Odesa region: in 2023, hotels in the region served about 280 thousand tourists, and total revenues exceeded UAH 1.1 billion, showing a 15% increase compared to 2022. The average profitability level of hospitality enterprises in Odesa ranged from 12% to 14%, while in Mykolaiv it remained at 7% to 9%, reflecting regional asymmetry of development. The results obtained summarise the development trends of the hospitality industry and have practical significance for formulating recommendations to optimise the management of the tourism sector of the Southern region to ensure sustainable growth and preserve its cultural and environmental

2026-01-01T00:00:00Z Банєва, Ірина Олексіївна Baneva, Irina Іваненко, Тетяна Яківна Ivanenko, Tetyana Павлюк, Світлана Іванівна Pavliuk, Svitlana Кушнірук, Віктор Степанович Kushniruk, Viktor Гарбар, Галина Анатоліївна Harbar, Halina https://dspace.mnau.edu.ua/jspui/handle/123456789/26620 2026-07-10T08:32:30Z 2026-01-01T00:00:00Z

Назва: Business Models of Hospitality Industry Enterprises: Economic and Managerial Aspect Автори: Банєва, Ірина Олексіївна; Baneva, Irina; Іваненко, Тетяна Яківна; Ivanenko, Tetyana; Павлюк, Світлана Іванівна; Pavliuk, Svitlana; Кушнірук, Віктор Степанович; Kushniruk, Viktor; Гарбар, Галина Анатоліївна; Harbar, Halina Короткий огляд (реферат): The study examines the transformation of business models in the hospitality industry in response to digital technologies, platform integration, and changes in consumer behaviour. To identify patterns in business model development and to develop a methodological approach for assessing their effectiveness based on digital maturity and managerial factors. Design/Methodology/Approach: The article combined elements of a systematic review with empirical research, thereby developing a comprehensive analytical framework for evaluating the effectiveness of business models in the hospitality industry, incorporating digital, financial, and behavioural metrics. The research is based on a combination of statistical analysis and economic-mathematical modelling. The empirical dataset includes 42 hospitality enterprises over the period 2021–2025. Indicators were normalised using min-max transformation, and integral indices of digital maturity and business model effectiveness were constructed through weighted aggregation. The relationships between variables were estimated using multiple regression analysis with control variables (enterprise size, occupancy rate, cost structure, and OTA share). Model validity was tested using R², F-statistics, Durbin–Watson test, and multicollinearity diagnostics. Research Limitation: The study is limited by the sample size and the focus on retrospective data from 2021–2025, which may restrict generalisation to other regions or future market conditions. Findings: The results reveal a strong and statistically significant positive relationship between digital maturity and business model effectiveness. The regression model explains 73% of the variance in performance, confirming the dominant role of digital factors compared to traditional operational parameters. A 0.1-point increase in digital maturity leads to measurable improvements in performance indicators. Businesses with higher digital integration demonstrate increased profitability, higher conversion rates, and improved customer lifetime value. At the same time, growing dependence on platform channels affects revenue structure and margins. Practical Implication: The proposed integrated evaluation model can be used by hospitality enterprises to optimise business models, improve management decisions, and enhance digital transformation strategies. It provides a tool for balancing platform dependence, operational efficiency, and customer-oriented innovation. Social Implication: The development of digitally integrated and adaptive business models enhances service quality, accessibility, and sustainability in the hospitality sector, thereby supporting broader economic development and consumer welfare. Originality/Value: The study introduces a comprehensive analytical framework that integrates digital, financial, and behavioural indicators into a unified model to assess business model effectiveness in the hospitality industry, offering both theoretical advancement and practical applicability.

2026-01-01T00:00:00Z Бурковська, Анна Іванівна Burkovskaia, Anna https://dspace.mnau.edu.ua/jspui/handle/123456789/26444 2026-07-06T06:59:12Z 2026-01-01T00:00:00Z

Назва: How sustainability narratives shape consumer perception: a semantic study of chicken meat marketing Автори: Бурковська, Анна Іванівна; Burkovskaia, Anna Короткий огляд (реферат): Purpose. This study examines how semantic cues in food marketing, particularly sustainability-oriented narratives, influence consumer perceptions of chicken meat. Methodology. The study was based on a survey of 128 consumers conducted in the retail chains Silpo, ATB, and MIDA in Mykolaiv, Ukraine. Respondents assessed various semantic configurations of chicken meat labelling, which differed by script (Latin versus Cyrillic), language (Ukrainian versus English), and the inclusion or omission of the “ECO” prefix. Evaluations were provided using a five-point scale. The analysis examined the extent to which these semantic variations shape consumer perceptions across six key dimensions: perceived product quality, taste expectations, purchase appeal, social prestige, environmental friendliness, and perceived support for local communities. Results. The findings indicate that consumer perceptions of chicken meat in Ukraine are strongly influenced by visual and semantic elements embedded in product naming, particularly language choice, script type, and the inclusion of sustainability-related markers. The study highlights the significant role of sustainable development narratives in shaping product image. Empirical evidence confirms that the “ECO” prefix serves as a powerful signal, reinforcing associations with environmental responsibility and social value, while at the same time potentially prompting more critical consumer judgment. Furthermore, product names that reflect national linguistic identity generate greater trust and a stronger sense of authenticity compared to foreign-language or transliterated alternatives. In general, the findings suggest that the incorporation of sustainability-oriented semantic cues into food marketing strategies can strengthen consumer trust and contribute to building a positive brand image within the Ukrainian chicken meat market. Originality. This study provides empirical evidence of how semantic patterns, specifically language choice, script, and the “ECO” prefix, shape consumer perceptions of chicken meat in Ukraine. The study identifies the role of eco-labelling in influencing expectations of quality, taste, and social responsibility, highlighting both positive and critical consumer responses. It also demonstrates that semantic cues not only affect purchasing behaviour, but also contribute to the formation of sustainability-related narratives and consumer trust in local food production. Practical implications. The results are useful for food producers, marketers, and policymakers in developing labelling and branding strategies that integrate sustainability-oriented narratives. The findings show how language choice, script, and eco-labelling influence consumer perception, providing guidance for building trust, emphasising product authenticity, and communicating environmental and social values more effectively.

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