https://dspace.mnau.edu.ua/jspui/handle/123456789/25008 2026-09-12T22:26:41Z https://dspace.mnau.edu.ua/jspui/handle/123456789/26647 Назва: Sustainable Development Management of Regional Hospitality Industry: Synergy of Economic Policy and Local Strategies Автори: Гарбар, Галина Анатоліївна; Harbar, Halina; Банєва, Ірина Олексіївна; Baneva, Irina; Іваненко, Тетяна Яківна; Ivanenko, Tetyana; Кушнірук, Віктор Степанович; Kushniruk, Viktor; Павлюк, Світлана Іванівна; Pavliuk, Svitlana Короткий огляд (реферат): The aim of the study was to identify the patterns of interrelation between economic policy, local development strategies of tourism and the hotel industry of the Southern region of Ukraine, in particular Odesa and Mykolaiv regions, in the context of ensuring sustainable development and increasing the competitiveness of the hospitality industry. The methodology was based on a combination of analysis of official statistical data, macroeconomic indicators, and practical case studies of tourism enterprises' operations. As a result of the study, a number of quantitative indicators were obtained that reflect the dynamics of the hospitality sector in 2020-2024. Thus, the number of hotel visitors in Mykolaiv region decreased from 42.1 thousand people in 2020 to 15.4 thousand in 2022; however, in 2024 the indicator recovered to 28.7 thousand, indicating a gradual recovery of tourist flows. At the same time, the revenues of the hotel and restaurant sector in the region fell by more than 40% in 2020-2022, and tax revenues decreased from UAH 18.2 million in 2020 to UAH 7.6 million in 2022, with a subsequent partial recovery to UAH 12.4 million in 2024. A more stable dynamic was recorded for Odesa region: in 2023, hotels in the region served about 280 thousand tourists, and total revenues exceeded UAH 1.1 billion, showing a 15% increase compared to 2022. The average profitability level of hospitality enterprises in Odesa ranged from 12% to 14%, while in Mykolaiv it remained at 7% to 9%, reflecting regional asymmetry of development. The results obtained summarise the development trends of the hospitality industry and have practical significance for formulating recommendations to optimise the management of the tourism sector of the Southern region to ensure sustainable growth and preserve its cultural and environmental 2026-01-01T00:00:00Z https://dspace.mnau.edu.ua/jspui/handle/123456789/26444 Назва: How sustainability narratives shape consumer perception: a semantic study of chicken meat marketing Автори: Бурковська, Анна Іванівна; Burkovskaia, Anna Короткий огляд (реферат): Purpose. This study examines how semantic cues in food marketing, particularly sustainability-oriented narratives, influence consumer perceptions of chicken meat. Methodology. The study was based on a survey of 128 consumers conducted in the retail chains Silpo, ATB, and MIDA in Mykolaiv, Ukraine. Respondents assessed various semantic configurations of chicken meat labelling, which differed by script (Latin versus Cyrillic), language (Ukrainian versus English), and the inclusion or omission of the “ECO” prefix. Evaluations were provided using a five-point scale. The analysis examined the extent to which these semantic variations shape consumer perceptions across six key dimensions: perceived product quality, taste expectations, purchase appeal, social prestige, environmental friendliness, and perceived support for local communities. Results. The findings indicate that consumer perceptions of chicken meat in Ukraine are strongly influenced by visual and semantic elements embedded in product naming, particularly language choice, script type, and the inclusion of sustainability-related markers. The study highlights the significant role of sustainable development narratives in shaping product image. Empirical evidence confirms that the “ECO” prefix serves as a powerful signal, reinforcing associations with environmental responsibility and social value, while at the same time potentially prompting more critical consumer judgment. Furthermore, product names that reflect national linguistic identity generate greater trust and a stronger sense of authenticity compared to foreign-language or transliterated alternatives. In general, the findings suggest that the incorporation of sustainability-oriented semantic cues into food marketing strategies can strengthen consumer trust and contribute to building a positive brand image within the Ukrainian chicken meat market. Originality. This study provides empirical evidence of how semantic patterns, specifically language choice, script, and the “ECO” prefix, shape consumer perceptions of chicken meat in Ukraine. The study identifies the role of eco-labelling in influencing expectations of quality, taste, and social responsibility, highlighting both positive and critical consumer responses. It also demonstrates that semantic cues not only affect purchasing behaviour, but also contribute to the formation of sustainability-related narratives and consumer trust in local food production. Practical implications. The results are useful for food producers, marketers, and policymakers in developing labelling and branding strategies that integrate sustainability-oriented narratives. The findings show how language choice, script, and eco-labelling influence consumer perception, providing guidance for building trust, emphasising product authenticity, and communicating environmental and social values more effectively. 2026-01-01T00:00:00Z https://dspace.mnau.edu.ua/jspui/handle/123456789/26136 Назва: Scenario modeling of grain production potential in conditions of military risk: The case of Ukraine Автори: Zavadska, Yu.; Iatsenko, O.; Fiore, M.; Yatsenko, O.; Христенко, Ольга Андріївна; Khristenko, Olga Короткий огляд (реферат): This paper examines the transformation of Ukraine’s grain sector under the conditions of the full-scale war and its implications for global food security. Using annual data from 2000 to 2023, we forecast grain production potential for 2025–2026 carrying out ARIMA models (a non-seasonal specification within the SARIMA family). To support interpretation under heightened uncertainty, the results are discussed through three military-risk scenarios -low, medium, and high—that differ in the severity of constraints on agricultural operations and export logistics. The study finds that even under the high-risk scenario, Ukraine retains the capacity to supply over 5% of global grain exports. We argue that the key determinants of sector resilience include technological modernization, institutional support, and logistical adaptation. Additionally, an integrated scenario matrix is developed to link strategic priorities, implementation levers, and financing sources for grain-sector modernization. Four vectors for strengthening long-term resilience are identified: economic, technological, institutional, and European integration. The findings suggest that a coordinated, multi-vector strategy can help offset wartime losses and support Ukraine’s integration into the European market with higher value added and greater resistance to external shocks. 2026-01-01T00:00:00Z https://dspace.mnau.edu.ua/jspui/handle/123456789/26046 Назва: Emergency Household Water Treatment for Conflict-Induced Supply Disruption: A Case Study of Multi-Contaminant Raw Water in Mykolaiv, Ukraine Автори: Калініченко, Антоніна; Kalinichenko, Antonina; Ushchapivska, Tetiana; Honcharenko, Iryna; Гончаренко, Ірина Василівна; Hovorukha, Vira; Tashyrev, Oleksandr; Sporek, Monika; Patyka, Volodymyr Короткий огляд (реферат): Damage to urban water supply infrastructure can rapidly compromise access to safe water and force households to rely on alternative sources of uncertain quality. This study presents a case-based assessment of water quality and emergency household-level treatment options in Mykolaiv, Ukraine, following conflict-induced disruption of the centralized water supply system. Water samples collected from selected groundwater and distribution-network points were analyzed for physicochemical, organoleptic, and microbiological indicators, including total dissolved solids, hardness, sulfates, chlorides, iron, permanganate oxidizability, total microbial count, and E. coli. The results showed elevated mineralization, increased sulfate and chloride concentrations, high hardness, organic load indicators, and episodic microbiological contamination in several samples. A low-cost four-stage household treatment procedure combining chemical oxidation, thermal treatment, sorption, and short-term preservation was evaluated as a preliminary emergency approach. The procedure improved odor, taste, hardness, iron content, permanganate oxidizability, and microbiological safety; however, it did not fully reduce total dissolved solids, sulfates, or chlorides to drinking-water standards. Therefore, the treated water should be considered non-potable and suitable mainly for limited domestic and hygienic uses unless additional desalination or blending is applied. The study highlights both the potential and the limitations of simple household-level interventions under emergency water supply disruption and emphasizes the need for decentralized treatment support, monitoring, and long-term infrastructure recovery. 2026-01-01T00:00:00Z