Socio-Psychological Determinants of Food Security in Ukraine: Causal Aspect

Abstract

Food security should be achieved not only by developing the production capacity and improving the living standards of the population, but also by raising consumer awareness of rational consumption and environmental protection. The aim of this article is to establish the cause-and-effect relationships of socio-psychological determinants of food security and to find ways to improve the approaches to food packaging, strengthen the potential of food affordability and increase consumer awareness of the environmental aspect of food security. The study substantiates the marketing feasibility of greening packaging, developing the mobility of workers in the labour market and choosing the idea of caring for the next generation as a basis for increasing conscious consumption. The methodological framework makes use of existing statistical and factual data, retrieved via the survey run within the period of the study.