Залучення споживачів до створення конкурентоспроможної ринкової пропозиції в контексті клієнтоорієнтованого підходу

Abstract

The study of the phenomenon of attracting consumers to create a competitive market offer is dictated by the business need to look for new ways of production and provide the consumer with personali zed value while ensuring economic efficiency to the business entity and the need to solve the problem of laying out new market territories and their content, is becoming one of the most urgent tasks for domestic enterprises, who are trying to survive and achieve prosperity in the face of increasing globalization of trends in the growing international competition.

The study of the phenomenon of attracting consumers to create a competitive market offer is dictated by the business need to look for new ways of production and provide the consumer with personali zed value while ensuring economic efficiency to the business entity and the need to solve the problem of laying out new market territories and their content, is becoming one of the most urgent tasks for domestic enterprises, who are trying to survive and achieve prosperity in the face of increasing globalization of trends in the growing international competition.