Business Models of Hospitality Industry Enterprises: Economic and Managerial Aspect

Abstract

The study examines the transformation of business models in the hospitality industry in response to digital technologies, platform integration, and changes in consumer behaviour. To identify patterns in business model development and to develop a methodological approach for assessing their effectiveness based on digital maturity and managerial factors.

Design/Methodology/Approach: The article combined elements of a systematic review with empirical research, thereby developing a comprehensive analytical framework for evaluating the effectiveness of business models in the hospitality industry, incorporating digital, financial, and behavioural metrics. The research is based on a combination of statistical analysis and economic-mathematical modelling. The empirical dataset includes 42 hospitality enterprises over the period 2021–2025. Indicators were normalised using min-max transformation, and integral indices of digital maturity and business model effectiveness were constructed through weighted aggregation. The relationships between variables were estimated using multiple regression analysis with control variables (enterprise size, occupancy rate, cost structure, and OTA share). Model validity was tested using R², F-statistics, Durbin–Watson test, and multicollinearity diagnostics.

Research Limitation: The study is limited by the sample size and the focus on retrospective data from 2021–2025, which may restrict generalisation to other regions or future market conditions.

Findings: The results reveal a strong and statistically significant positive relationship between digital maturity and business model effectiveness. The regression model explains 73% of the variance in performance, confirming the dominant role of digital factors compared to traditional operational parameters. A 0.1-point increase in digital maturity leads to measurable improvements in performance indicators. Businesses with higher digital integration demonstrate increased profitability, higher conversion rates, and improved customer lifetime value. At the same time, growing dependence on platform channels affects revenue structure and margins.

Practical Implication: The proposed integrated evaluation model can be used by hospitality enterprises to optimise business models, improve management decisions, and enhance digital transformation strategies. It provides a tool for balancing platform dependence, operational efficiency, and customer-oriented innovation.

Social Implication: The development of digitally integrated and adaptive business models enhances service quality, accessibility, and sustainability in the hospitality sector, thereby supporting broader economic development and consumer welfare.

Originality/Value: The study introduces a comprehensive analytical framework that integrates digital, financial, and behavioural indicators into a unified model to assess business model effectiveness in the hospitality industry, offering both theoretical advancement and practical applicability.