Маркетингова інформаційна система агропромислового ринку

Abstract

The key directions of informational organizational support of marketing innovations in the agricultural sector on qualitative transformation of socio-ecological conditions of management were studied. Theoretical approaches to clarifying the role of agricultural marketing in the development of agricultural production have been expanded. Existing consulting centers can introduce into their practice methodological developments aimed at supporting innovative initiatives, the transition to resource-saving and ecological technologies. Such centers have been created in most subjects of Ukraine, and they are able to concentrate marketing competences in support of business projects from the point of view of substantiating their innovativeness, environmental friendliness, social orientation and sustainability in the long term.