Managing tourism development: deploying successful strategies and techniques

Abstract

Introduction: The tourism sector is gaining importance every year within the economies of individual countries and globally. Even the largest economies in the world, such as the United States of America and the People's Republic of China, include a significant portion of their income from tourism. The coronavirus pandemic somewhat halted tourism development; however, our study sector is beginning its new development trajectory today. Therefore, the issue of finding ways to implement effective strategies and tools for tourism development is relevant and requires scientific resolution. Objective: The study aims to scientifically substantiate ways to implement effective strategies and determine tools for their practical implementation in tourism development management. Methods: Based on the analysis of statistical data and forecasted indicators, the study identifies the importance and role of the tourism sector in developing individual state economies and the global economy. Results: The most effective strategies for tourism management are marketing strategies. Key strategies include: overall marketing strategies for specific regions, strategies by tourism type, and those combining regions and tourism types. Additionally, strategies for specific accommodation locations and country-specific strategies by tourist type are recommended. Tools enhancing these strategies include branding, content marketing, live video marketing, electronic marketing, and experiential marketing. Conclusions: Exciting and promising topics for further research on the issue include continuing to substantiate a broader range of tools that can be applied in tourism management and finding new ways to improve the tourism sector.