Особливості просування товарів та послуг у мережі Інтернет

Abstract

The peculiarities of the promotion of goods and services on the Internet have been studied. Various online marketing tools such as website, SEO and SEM optimization, social media marketing (SMM), online advertising, email marketing, content marketing and influencer marketing, as well as the features of these tools and their relationships analyzed. The advantages of using Internet advertising are highlighted, in particular, lower cost compared to other means of advertising, wider coverage of the target audience, convenience for analyzing the effectiveness of advertising placement. The importance of influence marketing as one of the effective strategies of communication with clients is emphasized.